Normalization
The few degrees a shell turns toward the perpendicular on impact, reducing the effective armor it has to cross.
Also known as shell normalisation, normalisation, shell normalization, two caliber rule.
On contact the shell rotates slightly into the plate before penetrating, which shortens its path through the steel. Armor-piercing and high explosive shells normalize by five degrees, APCR by two, HEAT not at all.
This is why APCR is worse against sloped armor than its raw penetration suggests, and why a HEAT shell has to defeat the full effective thickness of a steep plate.
Large shells against thin plates get considerably more of it: past roughly twice the plate thickness the normalization bonus scales up with caliber, which is what makes big guns so effective against light armor at an angle.